"Quick Start Guide"
for Small Business Website Owners
Welcome. I made this page as a "go-to" resource for friends and customers who own a small business and were having trouble knowing where to start when it came to getting their business on the web. Many of them were tired of paying $500 per month for a simple Yellow Pages listing and wanted to explore the Web as a new way of attracting customers.
Guess what? They found that they could get far better results with less money by listing their businesses on the web properly. The resources below will start you on your way to listing your business on the web correctly, setting you up to attract more customers to your business than possible with only print advertising.
Note: Many of you visiting this page came from viewing my presentation - Are You Getting New Customers From The Web? If not, I've included that presentation below in case you haven't seen it yet. It's very short and worth watching if you are at all interested in this topic. Click here to watch the presentation first.
Here are the resources promised at the end of the presentation:
1. Links to Google, Yahoo and MSN Local Business Centers
Here are direct links to the Google, Yahoo and MSN Local business centers. You can sign up and add your business information here for free. Be sure that you fill out as much information as possible. Follow the tips below - we've learned by experience which profile elements help you the most in moving your listing to the top.
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Google Local Business Center |
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Yahoo Local |
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MSN Local |
Here are some Google Local, Yahoo Local and MSN Local Tips. We've found that the more complete your profile, the better you will rank in Google Local search results. Specifically:
- Make sure to include your business hours
- Include photos of your store front, staff and products if possible
- Include a coupon (if approprite for your business)
- More reviews = better, so get your best customers to fill out reviews on Google Local for you
- For more tips go our Squidoo Google Local page
2. Links to Local Search resources for your Business
There are a ton of great resources on the web. Here is a feed from a few of the Local Search blogs that I've found extremely useful, some of the thought leaders that specialize in local search. There are many more that I'm leaving out, but these are a good start.
At Expand2Web I follow these blogs and about 80 other feeds online to stay absolutely current on local search trends. We offer services for small business owners to get new customers from the web:
- The Expand2Web Blog :: Learn the insider secrets of exactly how to get your small business online and start attracting new customers from Google, Yahoo and MSN searches for local products and services in your area.
- Expand2Web provides an Online Business Card service that helps small business owners establish an effective web presence quickly. We also help you get listed in Google Local, Yahoo Local and MSN Local so consumers performing searches for local goods and services will find your business.
3. Free Special Report: How to Get Your Business Online
We've also created a special report that addresses the most common questions and concerns that small business owners have about marketing their business online. It also gives a ton of tips and recommendations for small business owners looking to use the Web as a way to attract new customers. The key questions it addresses are:
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© 2007-2008 Expand2Web, LLC
Expand2Web Presentation - Are You Getting New Customers From the Web Yet?
This brief presentation describes the "Local Search" opportunity and recommends three actions that every small business owner should take to take advantage of this trend.
Click here to go back to the Tips section.
Questions?
Contact Us and I'll answer them right away!