Services

At Expand2Web, we have a 5-step process that we take a small business through to get great results on the web. This is a proven process that helps you get your website properly placed in the search engine results, provides your visitors a clear call to action to contact you, and measures the results. We also help you manage your reputation online, and increase repeat business from your existing customers.

We focus primarily on local businesses with a physical store front, who are looking to slash their print marketing costs and get better results online. We specialize in Chiropractic websites, and help other types of businesses as well.

Expand2Web “5-Step” Process For Getting Results

Step 1: Web Presence Analysis

We start with a “Web Presence Analysis” that looks at your current website (if you have one), yoru web presence in the search engines results, and provides recommendations for search engine optimization (SEO) to help you drive qualified traffic to your website and convert these visitors into new customers. This report provides a complete set of recommendations that you can take and give to your webmaster, implement yourself, or have us implement for you.

Step 2: Create or Optimize Your Website for Local Search Results

In step 2 we start implementing the recommendations from step 1. If you don’t have a website yet, we will help you create one affordably. We specialize in WordPress websites for small business owners, and also provide a low cost online business card if you are just getting started. We ensure that the pages on your website are optimized for local search results for your business and location. We also help you put a content strategy in place, to ensure that your site is populated with fresh, quality content on a regular basis, one of the keys to getting great search results.

Step 3: Set Up Your Google Local and Yahoo Local Profiles

Once you have a website that is optimized for the local search results, we will help you set up your Google Local and Yahoo Local profiles. Claiming and setting these profiles up properly is essential to getting good local search results, and we show you all the tips and tricks for setting them up, filling them out properly and getting the best results in the search engines to provide a steady stream of customer prospects to your business.

Step 4: Take Control of Your Online Reviews

Now it is time to make sure you proactivley take control of your online reviews. When your business shows up in the local search results, you want it to stand out from the rest by having tons of five star reviews next to it. This also helps you deal with the occasional negative review that all businesses get from a customer who has a bad day. We will show you a process to systematically get great reviews from your best customers, and help you not only get great search results, but stand out visually from the other competitive results on the page.

Step 5: Increase Your Repeat Business From Existing Customers

Once you get a customer you want to do everything you can to keep them! Getting a new customer is six times more costly than keeping an existing customer. One way to build an ongoing relationship with your existing customers and stay top of mind with them is to implement a regular follow-up process with them via email. We will help you set this process up in a way that is proven to increase customer satisfaction and repeat business.

The Expand2Web Online Business Card - A Cost Effective Way to Get Started

The Expand2Web Online Business Card helps small business owners establish an effective web presence quickly. By simply filling out some basic information about your business, we will generate an “Online Business Card” - a single page web site that includes: your business name, description and tagline, an interactive Google map with directions, a call to action, contact form, business hours logo and photos, and is optimized for local search keywords. We also list your business in Google Local, Yahoo Local and MSN Local directories automatically. Our customers are getting excellent results with first page listings in the local search results.

Speaking Engagements

Don presents to small business owners at chambers of commerce, rotary clubs, and entrepreneurial clubs about opportunities to take advantage of Local Search and the Internet Marketing. Local Search represents an exciting new and cost effective way for small business owners to attract qualified customers.

Before Expand2Web, Don was a Business Productivity expert for Microsoft. He presented to over 100 of the Fortune 500 about information worker productivity and led several multi-million dollar projects. Don presents internationally at technology industry conferences such as Microsoft TechEd, Mix07, Web 2.0 Expo, Office 2.0 Conference, and many others. Don also led the partner efforts for the launch of Microsoft’s Office Live offering for small businesses.

Contact Don about speaking engagements.